Model Release Form Template
A free model release form for paid commercial shoots, granting rights to a model's name, image, and likeness for advertising use, with compensation, usage term, and restricted categories. Download in PDF or Word and fill in the bracketed fields.
Last updated: August 5, 2026
What Is a Model Release Form?
A model release is the commercial consent document signed by a person who appears in photographs or video that will be used to advertise, promote, or sell something. It grants the producer or client the right to use the model's name, image, likeness, and often voice in defined media, for a defined period, in a defined territory, in exchange for payment. Stock agencies, advertisers, and brand clients treat a signed model release as a condition of licensing, because without one the images carry an unresolved right-of-publicity claim.
The difference from a general photo release is commercial specificity. A photo release usually covers organizational and promotional use of images taken at an event or on a property, often without payment. A model release is a negotiated deal: it names the fee, the usage term, whether the images may run in paid advertising, whether the model is restricted from working for competitors, and which sensitive categories the images may never be used for. Those four variables — media, term, territory, and exclusivity — are what determine the rate.
When to Use This Template
- ✓A paid model, actor, or talent appears in images intended for advertising or marketing
- ✓Images will be licensed to a stock agency or delivered to a brand client
- ✓Employees, customers, or influencers appear in campaign material and are compensated
- ✓Usage rights need a defined term, territory, and media list rather than open permission
- ✓The client wants exclusivity or a competitor restriction during the campaign
- ✓Sensitive-use categories must be excluded before the images are licensed onward
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Full text of the template. Fields in [BRACKETS] are placeholders you fill in.
Model Release Form
1. 1. Parties
This Model Release and Talent Agreement (the "Release") is made on [DATE] between [MODEL NAME], residing at [MODEL ADDRESS], phone [MODEL PHONE], email [MODEL EMAIL] (the "Model"), and [PRODUCER OR CLIENT NAME], a [ENTITY TYPE] located at [PRODUCER ADDRESS] (the "Producer"). References to the Producer include its clients, agencies, licensees, assigns, successors, and anyone authorized by it to use the Images. If the Model is represented, the agency of record is [AGENCY NAME] and the booking is subject to the terms confirmed on the call sheet or booking confirmation dated [BOOKING DATE].
2. 2. Session Details
The Model participated in a photography or video session on [SESSION DATE(S)] at [SESSION LOCATION] for the project known as [PROJECT OR CAMPAIGN NAME] (the "Session"). All still photographs, video footage, audio, outtakes, test frames, behind-the-scenes material, and any derivative, composite, or still frame created from them are the "Images." The Session covered the following looks, wardrobe, or scenarios: [DESCRIPTION OF SHOTS OR SCENES]. Call time was [CALL TIME] and the agreed session length was [SESSION LENGTH], with overtime billed at [OVERTIME RATE] per hour in increments of [OVERTIME INCREMENT].
3. 3. Grant of Rights in Name, Image, Likeness, and Voice
The Model grants the Producer the right to use, reproduce, publish, display, distribute, transmit, broadcast, and exhibit the Images, and to use the Model's name, image, likeness, silhouette, voice, and performance as captured in the Session, in connection with the permitted uses in Section 4. This grant is [SELECT — non-exclusive / exclusive within the categories described in Section 6] and includes the right to sublicense to the Producer's client, agency, and distribution partners for those same uses. The Producer owns all copyright in the Images, and the Model acknowledges that no copyright interest in the Images is created by appearing in them.
4. 4. Permitted Commercial Uses, Media, Territory, and Term
The Images may be used for: [PERMITTED USES, e.g., paid digital and social advertising, print advertising, out-of-home and billboard placement, product packaging, point-of-sale display, brand website and owned social channels, email marketing, trade show and collateral material, public relations, and internal presentations]. Permitted media: [MEDIA LIST, e.g., digital, print, broadcast, cinema, and all media now known or later developed]. Territory: [TERRITORY, e.g., United States and Canada / worldwide]. Usage term: [TERM, e.g., 24 months from first publication / perpetual]. On expiration of the usage term, the Producer will stop placing new media using the Images, will not renew existing placements, and will remove them from owned channels within [TAKEDOWN PERIOD, e.g., 60 days], but is not required to recall printed material, packaging already in the supply chain, or archived material. Renewal of the usage term is available at [RENEWAL FEE OR "a fee to be negotiated in good faith"].
5. 5. Compensation
The Producer will pay the Model [SESSION FEE] for the Session and [USAGE FEE] for the usage rights granted in Section 4, for a total of [TOTAL COMPENSATION], payable within [PAYMENT TERM, e.g., 30 days] of [PAYMENT TRIGGER, e.g., the Session date / receipt of invoice] by [PAYMENT METHOD]. Agency commission of [COMMISSION PERCENTAGE], if applicable, is [SELECT — included in / added to] the amounts above. Reimbursable expenses agreed in advance are [EXPENSES, e.g., travel, wardrobe, or "None"]. The Model waives any claim to royalties, residuals, or additional compensation for uses within the scope of Section 4, and acknowledges that the compensation stated here is full payment for those rights. Uses outside that scope require a separate written agreement and additional payment.
6. 6. Exclusivity and Competitor Restriction
SELECT ONE. Option A — No exclusivity: the Model is free to work for any other client, including competitors of the Producer's client. Option B — Category exclusivity: for [EXCLUSIVITY PERIOD, e.g., 12 months] from first publication, the Model will not appear in advertising for any company whose primary business is [COMPETITIVE CATEGORY, e.g., athletic footwear] in the Territory. The option selected is: [OPTION A OR OPTION B], and additional compensation for exclusivity of [EXCLUSIVITY FEE] is [SELECT — included in Section 5 / payable separately]. Exclusivity does not restrict the Model from editorial work, personal social media, or work outside the stated category, and it ends automatically if the Producer fails to pay any amount due under Section 5.
7. 7. Restricted and Prohibited Uses
The Images may not be used, without the Model's separate written consent, in connection with any of the following sensitive categories: [RESTRICTED CATEGORIES, e.g., tobacco, vaping, firearms, alcohol, cannabis, gambling, adult content, political campaigns or advocacy, religious advocacy, pharmaceutical or medical condition claims, weight loss or body-image claims, personal hygiene conditions, dating or relationship services, bankruptcy or debt relief services, and any use implying the Model has a medical, mental health, or criminal history]. The Images may not be used in a manner that is defamatory, that places the Model in a false light, or that implies a personal endorsement beyond the campaign described in Section 2. The Producer will pass these restrictions to every licensee and remains responsible for compliance by parties it authorizes.
8. 8. Alteration, Composites, and Retouching
The Producer may crop, retouch, color correct, resize, composite, digitally alter, and combine the Images with other material, artwork, text, or footage for the permitted uses. The Producer will not alter the Images in a way that is materially misleading about the Model, that depicts the Model in a demeaning or disparaging manner, or that materially changes the Model's body in a way the Model has objected to in writing here: [RETOUCHING RESTRICTIONS, or "None"]. The Producer will not use the Images to train, generate, or create synthetic likenesses of the Model using artificial intelligence tools without the Model's separate written consent and additional compensation.
9. 9. Waiver of Inspection and Release of Claims
The Model waives any right to inspect or approve the finished Images, the copy or caption accompanying them, or the context in which they appear, except where an approval right is expressly granted here: [APPROVAL RIGHTS, e.g., the Model may approve the final selects within [NUMBER] business days of delivery, or "None"]. The Model releases the Producer and its authorized licensees from all claims arising out of the permitted use of the Images, including claims for invasion of privacy, right of publicity, defamation, false light, and any claim based on blurring, distortion, alteration, or composite use occurring in production or reproduction. This release does not extend to uses outside Section 4 or to the prohibited uses in Section 7.
10. 10. Model Representations and Warranties
The Model represents and warrants that they are at least [AGE OF MAJORITY, e.g., 18] years of age and legally competent to sign, or that a parent or guardian is signing under Section 11; that they have full right and authority to grant the rights in this Release; that they are not bound by any exclusivity, agency, union, or endorsement agreement that conflicts with this Release, except as disclosed here: [DISCLOSED CONFLICTS, or "None"]; that any wardrobe, tattoo, trademark, or artwork visible on the Model that requires third-party clearance has been disclosed to the Producer; and that they are signing voluntarily after having read and understood this Release. The Model will indemnify the Producer against loss arising from a breach of these representations.
11. 11. Minor Models
IF THE MODEL IS UNDER [AGE OF MAJORITY]: Minor's name: [MINOR NAME]. Date of birth: [MINOR DOB]. The parent or legal guardian signing below represents that they have legal authority to grant this Release on the minor's behalf, consents to the minor's participation and to all uses described here, and agrees to the same terms as if they were the Model. The Producer will comply with all applicable child labor rules governing hours, breaks, education, and on-set supervision, and a parent or guardian will be present throughout the Session. Where state law requires court approval, a guardian account, or a work permit for a minor performer, the Producer will not use the Images until those requirements are satisfied.
12. 12. Credit, Copies, and Portfolio Use
The Producer [SELECT — will / is not required to] credit the Model in published material, in the form [CREDIT LINE]. The Model will receive [NUMBER] final digital files within [DELIVERY PERIOD, e.g., 45 days] of the Session for personal portfolio and social media use only, which is non-commercial and does not permit resale, licensing, or use in advertising for any other party. The Model may not publish Images before the campaign launch date of [EMBARGO DATE] and will not disclose confidential product information, unreleased branding, or campaign strategy learned during the Session. The Producer may use behind-the-scenes material for its own portfolio and case studies.
13. 13. Governing Law, Term, and General Provisions
This Release is governed by the laws of the State of [GOVERNING STATE], without regard to conflict of laws rules, and any action will be brought in the courts located in [VENUE COUNTY AND STATE]. This Release is the entire agreement between the Parties regarding the Session and the use of the Images, supersedes any prior booking confirmation to the extent inconsistent, and may be modified only in a writing signed by both Parties. The rights granted here are irrevocable for the usage term stated in Section 4, provided the Producer has paid the compensation due. If any provision is unenforceable, the remainder stays in effect. This Release binds the Parties and their heirs, successors, and permitted assigns.
14. 14. Signatures
By signing below, the Model confirms having read and understood this Release, including the usage term, territory, exclusivity, and restricted uses, and agrees to be bound by it. MODEL: Signature: ______________________. Printed Name: [MODEL NAME]. Date of Birth: [DOB]. Date: [DATE]. PARENT OR LEGAL GUARDIAN (required if the Model is a minor): Signature: ______________________. Printed Name: [GUARDIAN NAME]. Relationship: [RELATIONSHIP]. Date: [DATE]. PRODUCER: [PRODUCER NAME]. Signature: ______________________. Printed Name: [SIGNER NAME]. Title: [TITLE]. Date: [DATE]. WITNESS (optional): ______________________. Date: [DATE]. Electronic signatures have the same effect as originals.
15. Disclaimer
This template is provided for general informational purposes only and is not legal advice. Right of publicity law is state-specific and, in some states, survives death and extends to voice and digital replicas; several states have enacted rules addressing synthetic likenesses and artificial intelligence generated performances. Union agreements such as SAG-AFTRA impose their own terms that override private contracts for covered work, and minors performing commercially are subject to child labor rules, work permits, and in some states court approval and trust account requirements. Stock agencies and brand clients often require their own release wording. Consult a licensed attorney before relying on this document for a national campaign or a minor performer. Use of this template does not create an attorney-client relationship with ScanContract.
Key Clauses Explained
What each important clause does — and what to watch out for before you sign.
Grant of Name, Image, Likeness, and Voice
Transfers the commercial right to use the model's persona in the campaign material.
Confirm the grant is tied to the Session described rather than to the model generally, and check whether voice and performance are included if only stills were shot. Models should note that copyright in the images stays with the producer regardless of what they are paid.
Usage Term, Media, and Territory
Defines exactly how long, where, and in what channels the images may run.
These three variables set the value of the deal. "Worldwide, all media, in perpetuity" is the most expensive package in the industry and is frequently bought at a day-rate price by models who do not realize what they signed. If the fee is modest, the term should be finite and the media list specific.
Compensation and Waiver of Residuals
States the session fee, usage fee, payment timing, and that no further payments are owed.
Separate the session fee from the usage fee so both sides know what a renewal costs. Models should tie the irrevocability of the grant to actually being paid, and producers should confirm agency commission handling in writing before the shoot rather than after the invoice.
Exclusivity and Competitor Restriction
Determines whether the model can work for competing brands during the campaign.
Exclusivity is a real restriction on earning and should carry its own fee. Models should insist the restricted category be narrow and defined — "athletic footwear," not "consumer goods" — and that it lapses if payment fails. Producers should keep the period aligned with the actual campaign window.
Restricted and Prohibited Uses
Blocks the images from sensitive categories such as tobacco, gambling, political, and medical claims.
This is the clause that matters most when images are licensed onward, because the model has no relationship with the eventual licensee. Confirm the producer is contractually obligated to pass the restrictions down and stays responsible for licensee compliance, or the protection is theoretical.
Alteration, Composites, and AI Use
Permits normal retouching while limiting misleading edits and synthetic likeness generation.
Standard release language written years ago says nothing about training data or generated likenesses, which is now the single biggest gap in older forms. Models should require separate written consent and additional payment for any AI use. Producers should decide this deliberately rather than leaving it silent.
Minor Model Requirements
Adds guardian consent plus compliance with child labor rules, permits, and approvals.
A guardian signature alone is often not enough for commercial work with a minor: work permits, on-set supervision, education requirements, and in some states court approval and a trust account apply. Producers who skip these can end up with images they cannot lawfully license.
Frequently Asked Questions
What is the difference between a model release and a photo release?▾
When do I need a model release?▾
How long does a model release last?▾
Can a model revoke a release after signing?▾
Do minors need a special model release?▾
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