Business Sale Non-Disclosure Agreement Template

A free business sale NDA template for owners sharing financials and operating details with a prospective buyer. Covers evaluation material, keeping the sale itself confidential, no-contact with staff and customers, and standstill terms. Download in PDF or Word.

Last updated: August 5, 2026

What Is a Business Sale Non-Disclosure Agreement?

A business sale non-disclosure agreement is the document a seller asks a prospective buyer to sign before releasing financial statements, customer concentration data, supplier terms, employee rosters, and the other material a buyer needs to evaluate an acquisition. It is usually the first legal document in the process, signed before a confidential information memorandum is released and long before any letter of intent.

What sets it apart from a general NDA is how much it protects besides the data. In a sale process the most damaging leak is often the existence of the process itself: employees start looking for other jobs, customers renegotiate, suppliers tighten terms, and competitors call your accounts. That is why this template protects the fact of the discussions as well as the information, restricts contact with employees, customers, suppliers, and lenders, and includes non-solicitation and standstill provisions that a plain confidentiality agreement would not contain.

When to Use This Template

  • You are selling a business and a buyer has asked to see financials or operating data
  • A broker or investment bank is preparing to distribute a confidential information memorandum
  • A strategic buyer or competitor wants access to customer, pricing, or margin information
  • You need the existence of the sale process kept quiet from employees, customers, and suppliers
  • Multiple prospective buyers will review the same materials in a data room
  • You are buying a business and were sent a seller NDA you want to compare against a baseline

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Full text of the template. Fields in [BRACKETS] are placeholders you fill in.

Business Sale Non-Disclosure Agreement

  1. 1. 1. Parties and the Proposed Transaction

    This Confidentiality and Non-Disclosure Agreement (the "Agreement") is entered into as of [EFFECTIVE DATE] between [SELLER NAME], a [ENTITY TYPE] located at [SELLER ADDRESS] (the "Seller"), and [PROSPECTIVE BUYER NAME], a [ENTITY TYPE OR INDIVIDUAL] located at [BUYER ADDRESS] (the "Recipient"). The Seller is exploring a possible sale of [BUSINESS NAME AND DESCRIPTION], whether structured as a sale of assets, a sale of equity, a merger, or another form (the "Transaction"). To allow the Recipient to evaluate the Transaction, the Seller and its advisors will provide certain non-public information about the business. The Recipient is receiving that information solely to evaluate whether to pursue the Transaction (the "Permitted Purpose"). Communications regarding the Transaction will be directed exclusively to [SELLER CONTACT OR BROKER NAME AND EMAIL] and not to any other person associated with the business.

  2. 2. 2. Definition of Evaluation Material

    "Evaluation Material" means all non-public information about the business, operations, and prospects of the Seller that is furnished to the Recipient or its Representatives by or on behalf of the Seller, in any form, together with all notes, analyses, models, projections, memoranda, and other materials prepared by the Recipient or its Representatives that contain or reflect that information. Evaluation Material includes without limitation: financial statements, tax returns, and management accounts; revenue by customer and customer concentration data; pricing, margins, and discount practices; supplier and vendor agreements and terms; employee rosters, compensation, and benefit plans; leases, licenses, and permits; litigation and regulatory matters; intellectual property, software, and technical documentation; and the confidential information memorandum and any data room contents. Evaluation Material does not need to be marked confidential to be protected under this Agreement.

  3. 3. 3. Confidentiality of the Transaction Itself

    In addition to protecting the Evaluation Material, the Recipient will keep confidential the fact that the Evaluation Material has been made available, that discussions or negotiations regarding the Transaction are taking place or have taken place, the status of those discussions, the identity of the parties involved, and any terms, conditions, or price discussed (collectively, the "Transaction Information"). Neither Party will make any public statement, press release, or social media post regarding the Transaction without the prior written consent of the other, except as required by applicable law or the rules of a securities exchange after the notice described in Section 8. The Recipient acknowledges that disclosure of the Transaction Information could cause serious harm to the business of the Seller by unsettling employees, customers, suppliers, and lenders, independent of any harm caused by disclosure of the underlying data.

  4. 4. 4. Exclusions

    Evaluation Material does not include information that the Recipient can establish through written records: (a) is or becomes generally available to the public other than as a result of a disclosure by the Recipient or its Representatives in breach of this Agreement; (b) was available to the Recipient on a non-confidential basis before disclosure by the Seller, provided the source was not known by the Recipient to be bound by a duty of confidentiality to the Seller; (c) becomes available to the Recipient on a non-confidential basis from a source other than the Seller, provided that source is not known to be bound by a confidentiality obligation; or (d) is independently developed by the Recipient without use of the Evaluation Material. Information regarding the existence and status of the Transaction is excluded only under clause (a), and only where the public availability did not result from any breach by the Recipient or its Representatives.

  5. 5. 5. Use Restrictions and Permitted Recipients

    The Recipient will use the Evaluation Material solely for the Permitted Purpose and for no other purpose, including no use to compete with the business, to solicit its customers, to replicate its methods, or to inform pricing or strategy decisions of the Recipient or any affiliate. The Recipient may share Evaluation Material only with those of its directors, officers, employees, affiliates, financing sources, and professional advisors who have a genuine need to know it to evaluate the Transaction (the "Representatives"), and only after informing them of the confidential nature of the material and of the obligations of this Agreement. Before providing Evaluation Material to any prospective financing source, the Recipient will obtain the prior written consent of the Seller. The Recipient will maintain a list of Representatives who have received Evaluation Material and will provide it to the Seller on request. The Recipient is responsible for any breach by its Representatives as if it were its own breach.

  6. 6. 6. No Contact with Employees, Customers, Suppliers, and Lenders

    Without the prior written consent of [SELLER CONTACT OR BROKER NAME], the Recipient will not contact, and will not permit its Representatives to contact, any employee, officer, customer, client, supplier, distributor, landlord, lender, or licensor of the business in connection with the Transaction or the Evaluation Material. All requests for information, site visits, management meetings, and reference calls will be routed exclusively through the designated contact above. This restriction does not prevent the Recipient from contacting a person in the ordinary course of business for reasons entirely unrelated to the Transaction and without reference to it or to the Evaluation Material. The Recipient acknowledges that unauthorized contact can disrupt operations and damage the value of the business, and that the Seller may terminate discussions immediately if this section is breached.

  7. 7. 7. Non-Solicitation of Employees

    For [NON-SOLICIT PERIOD, e.g., 24 months] after the Effective Date, the Recipient will not, directly or indirectly, solicit for employment or hire any employee of the business whose identity or role became known to the Recipient through the Evaluation Material or through the evaluation process, without the prior written consent of the Seller. This restriction does not apply to a general solicitation not specifically targeted at those employees, such as a public job posting or a general recruiter search, or to an employee who approaches the Recipient on their own initiative without any prior solicitation, or to an employee whose employment with the business ended at least [DEPARTURE PERIOD, e.g., six months] before the contact. This section applies whether or not the Transaction is completed and survives termination of discussions between the Parties.

  8. 8. 8. Compelled Disclosure

    If the Recipient or any Representative is required by law, regulation, subpoena, court order, or the rules of a securities exchange or regulator to disclose any Evaluation Material or Transaction Information, the Recipient will, to the extent legally permitted, notify the Seller in writing promptly and before disclosure so that the Seller may seek a protective order or other confidential treatment at its own expense, and will cooperate reasonably with those efforts. If a protective order is not obtained, the Recipient will disclose only the portion of the material that counsel advises is legally required and will use reasonable efforts to obtain confidential treatment of the material disclosed. Disclosure made in compliance with this section is not a breach of this Agreement, and the material disclosed remains subject to this Agreement for all other purposes.

  9. 9. 9. No Representation as to Accuracy

    The Seller and its advisors make no representation or warranty, express or implied, as to the accuracy or completeness of the Evaluation Material, and none of them will have any liability to the Recipient or its Representatives arising from the use of, or reliance on, the Evaluation Material. Projections, forecasts, and estimates included in the Evaluation Material reflect assumptions that may prove incorrect, and actual results may differ materially. The Recipient will conduct its own independent investigation and will rely solely on its own analysis and on the representations and warranties, if any, contained in a definitive written agreement for the Transaction, subject to the limitations stated in that agreement. Any advisor or broker engaged by the Seller is acting on behalf of the Seller only and owes no duty to the Recipient.

  10. 10. 10. No Obligation to Proceed and Standstill

    Neither Party is obligated to proceed with the Transaction, to negotiate, or to continue providing or reviewing information, and the Seller may terminate discussions, change the process or timetable, negotiate with other parties, or decline to sell at any time without notice or liability. No agreement regarding the Transaction exists unless and until a definitive written agreement is signed by both Parties, and neither this Agreement nor any conduct of the Parties creates an implied obligation to negotiate in good faith or an exclusive dealing arrangement. For [STANDSTILL PERIOD, e.g., 12 months] after the Effective Date, the Recipient will not, without the prior written invitation of the board or owners of the Seller, acquire or offer to acquire any equity or material assets of the business, or make any proposal to any third party regarding such an acquisition, other than through the process described in this Agreement.

  11. 11. 11. Term and Return or Destruction of Materials

    The obligations in this Agreement apply for [CONFIDENTIALITY PERIOD, e.g., three years] from the Effective Date, except that Evaluation Material constituting a trade secret remains protected for as long as it qualifies as a trade secret, and the non-solicitation and standstill provisions run for the periods stated in Sections 7 and 10. If either Party decides not to proceed with the Transaction, that Party will promptly notify the other, and within [RETURN PERIOD, e.g., 10 business days] after a written request from the Seller the Recipient will return or destroy all Evaluation Material, including all copies, extracts, notes, models, and analyses prepared by the Recipient or its Representatives, and will terminate its access to any data room. An authorized officer of the Recipient will certify completion in writing. The Recipient may retain one archival copy required by law, regulation, or a documented retention policy, along with copies held in automatic backup systems that are not readily accessible, and any retained material remains subject to this Agreement.

  12. 12. 12. Remedies and Injunctive Relief

    The Recipient acknowledges that a breach of this Agreement could cause the Seller harm that money damages alone may not adequately remedy, including harm to employee retention, customer relationships, and the value of the business in a sale process. In addition to any other remedy available at law or in equity, the Seller may seek injunctive or other equitable relief to prevent or stop an actual or threatened breach, subject to any bond required by the court. The Seller may also recover damages proven to result from a breach, and the prevailing Party in any proceeding to enforce this Agreement may recover its reasonable attorney fees and costs. The rights in this section are cumulative and are in addition to any rights the Seller may have under applicable trade secret or unfair competition law.

  13. 13. 13. Governing Law, Venue, and General Provisions

    This Agreement is governed by the laws of the State of [GOVERNING STATE], without regard to conflict of laws rules, and each Party consents to the exclusive jurisdiction of the state and federal courts located in [VENUE COUNTY AND STATE]. This Agreement is the entire agreement of the Parties regarding confidentiality in connection with the Transaction and supersedes all prior understandings; it may be amended only by a writing signed by both Parties. The Recipient may not assign this Agreement without the prior written consent of the Seller, and any purported assignment without consent is void. If any provision is held unenforceable, it will be modified to the minimum extent necessary and the remainder will continue in effect. No failure or delay in exercising a right operates as a waiver. To the extent permitted by law, each Party waives trial by jury. This Agreement may be executed in counterparts, including by electronic signature.

  14. 14. 14. Signatures

    By signing below, the Parties agree to the terms of this Agreement as of the Effective Date. SELLER: [SELLER NAME]. Signature: ______________________. Printed Name: [SELLER SIGNER NAME]. Title: [TITLE]. Date: [DATE]. RECIPIENT: [PROSPECTIVE BUYER NAME]. Signature: ______________________. Printed Name: [BUYER SIGNER NAME]. Title: [TITLE]. Date: [DATE]. Each signer represents that they are authorized to bind the party on whose behalf they sign and that they have read and understood the restrictions above, including the no-contact, non-solicitation, and standstill provisions.

  15. 15. Disclaimer

    This template is provided for general informational purposes only and is not legal advice. Business sale processes involve securities, tax, employment, and antitrust considerations that vary by state, industry, and deal structure, and information sharing between competitors can raise separate antitrust concerns that this document does not address. Standstill and non-solicitation provisions are also treated differently across jurisdictions. Review and adapt this document with a licensed attorney and your transaction advisors before using it. Use of this template does not create an attorney-client relationship with ScanContract.

Key Clauses Explained

What each important clause does — and what to watch out for before you sign.

Definition of Evaluation Material

Covers everything shared for diligence plus the notes and models the buyer builds from it.

Buyers should note that derivative materials — the model you build, the memo to your investment committee — become the property of the process and must be destroyed later. Sellers should confirm the definition reaches the data room contents and the information memorandum by name rather than relying on general language.

Confidentiality of the Transaction Itself

Keeps the existence, status, and terms of the sale process private.

This is often the most valuable clause in a sale NDA and the one buyers skim past. If the buyer is a competitor, a leak to your customers or staff can damage the business more than the data itself. Buyers who are public companies should check the carve-out for required securities disclosures before agreeing to an absolute prohibition.

No-Contact with Employees, Customers, and Suppliers

Routes all diligence contact through a single designated person on the seller side.

Buyers should confirm there is an exception for ordinary-course dealings unrelated to the deal, since a strategic buyer may already do business with the same suppliers. Sellers should name the designated contact explicitly and state that breach permits immediate termination of discussions, otherwise the clause has no teeth.

Non-Solicitation of Employees

Prevents the buyer from hiring away staff learned about during diligence.

Buyers should insist on the standard carve-outs for general advertising, unsolicited approaches, and employees who already left. Without them, a two-year restriction on hiring anyone whose name appeared in a data room can affect unrelated recruiting across a large organization. Sellers should keep the period tied to a real risk window rather than the maximum they can get.

Standstill

Bars the buyer from pursuing an unsolicited acquisition outside the agreed process.

A standstill is a significant commitment that has nothing to do with confidentiality, and many buyers strike it entirely in a private company sale. If you are the buyer, at minimum look at the length and whether it falls away when the seller signs a deal with someone else. Sellers with multiple bidders have the leverage to keep it.

No Representation as to Accuracy

States that diligence materials come with no warranty and that the buyer relies on its own work.

Buyers should accept this in the NDA but make sure the eventual purchase agreement contains real representations and warranties, because this clause is designed to funnel all reliance there. Watch for language that also disclaims liability for fraud, which is more aggressive than the standard version and worth pushing back on.

Return or Destruction of Evaluation Material

Requires the buyer to give back or delete everything if the deal does not happen.

Buyers with regulated retention obligations or committee records cannot destroy everything, so confirm the carve-outs for legal retention and inaccessible backups are present. Sellers should require written certification from an officer and explicit termination of data room access, which is the step most often missed.

Frequently Asked Questions

When should a buyer sign the NDA in a business sale?
Before receiving anything beyond a blind teaser. The standard sequence is a one-page anonymous summary, then the NDA, then the confidential information memorandum and the data room. Signing before the teaser is unusual, and releasing financials before signing is the mistake sellers most regret, particularly when the interested party turns out to be a competitor gathering information.
Should I share financials with a competitor who wants to buy my business?
Cautiously and in stages. A signed NDA is the minimum, but the more effective protection is sequencing: release anonymized or aggregated figures first, hold customer names, pricing detail, and supplier terms until the buyer has demonstrated capacity and intent, and use a clean team arrangement for the most sensitive data. Exchanging competitively sensitive information with a competitor can also raise antitrust questions worth discussing with counsel.
What is a standstill provision and should a buyer accept one?
A standstill prevents the recipient from making an unsolicited offer or acquiring securities outside the agreed process for a set period. It is standard in public company deals and negotiable in private ones. Buyers frequently ask to remove it or to have it fall away if the seller signs an agreement with another party. Whether you can strike it usually depends on how much competition there is for the deal.
How long should a business sale NDA last?
Two to three years is typical for the confidentiality obligation, since most operating data loses competitive value within that window. Trade secrets are carved out and protected for as long as they remain secret. The no-contact, non-solicitation, and standstill provisions usually run on their own separate clocks, so read each period individually rather than assuming one term governs the whole document.
What happens to the data room materials if the deal falls through?
The buyer must return or destroy the evaluation material, including its own notes and models, and certify that it has done so, with data room access terminated. In practice, carve-outs for legal retention and for automatic backups mean some copies survive, which is why the confidentiality obligation continues to apply to anything retained. Sellers should send the destruction request in writing rather than assuming it happens automatically.

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